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Recall figures were higher as well: viewers exposed to cinema ads were twice as likely to recall a brand as those who had viewed the TV ad. And when shown an unbranded still from an ad, three times as many cinema goers recalled which brand it was for when compared with TV viewers.

Recall figures were higher as well: viewers exposed to cinema ads were twice as likely to recall a brand as those who had viewed the TV ad. And when shown an unbranded still from an ad, three times as many cinema goers recalled which brand it was for when compared with TV viewers.

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